Speaking of that address, I thought President Obama presented two major themes that reflect issues with many of America's industries. The first is changing the country's collective mindset from achieving short-term gains to attaining long-term prosperity. America has become even more of a "what have you done for me lately" society in recent times and long-term goals have been pushed nearly, if not entirely out of the picture. This shortsighted view has led, at least in part, to the downfall of many. The second is returning to the populist idea of working for the people. As more people are laid off in order to please Wall Street, it is clear that big business has long forgotten this concept.
Newspaper industry executives, pay attention! Obama just gave you the keys to success. Instead of worrying about keeping your stocks on top of Wall Street, start planning for the future. Stop cutting jobs and start using whatever man power remains to figure out how to prosper in the future. One possible method: refocus on providing the consumer with a quality product. Instead of directing all of your energy towards advertising revenue, put some of that initiative towards creating content, be it digital or print, that people will want to purchase.
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